Are you sorry for the delay?

With an ever increasing load of messages, emails and calls we are all suffering from the need to 'answer' and 'reply'.

Are we offending the other person if we don't reply soon enough?

Will it damage the relationship?

Which message is urgent and which one important?

In this interesting read from The Atlantic the author argues that its OK to not reply and in many cases skip the apologies too. Its the new NO of social media rule book.